Pre-Sales

Fresh

MARKET

Persona

A persona is an average customer, it is a customer that fits to our product and hence we should search for companies and contact persons that match our persona. In general, we have three different types of personas.: CEO from Start-Ups, HR Manager from Small and mediums-sized enterprises/Mittelstand and HR Director from multinational companies. Other factors are if they are international/speak English which can be clarified if they have the website in English or branches abroad. Additionally, if they are taking interns or if they are growing which can be found on their website as well.

The main characteristics are company size, contact person, challenges and key benefits of cooperating with AIESEC.

Start-Ups

1-50
Founder, Co-Founder, CEO
in need of HR but no time/resources/knowledge/money to get them
We take over whole selection process esp. sourcing and shortlisting, we are not expensive and we can offer specific talents like developers

SME/Mittelstand

51-999
HR Manager, HR Director, Hiring Manager
not known-> difficulties in attracting talent, esp. with rare and specific skills, only limited time
we take over whole selection process esp. sourcing and shortlisting, not expensive, specific talents like developers

MNC/Konzern

1000+
HR Manager/Director, Hiring Manager, Talent Acquisition
not enough time, need for talents
we take over whole selection process esp. sourcing and shortlisting, not expensive, specific talents like developers, international network

You can and should use LinkedIn to specifically search for these persons.

LinkedIn is like Facebook for professionals. Find here two good videos that explain the basic functionalities of LinkedIn and how to search for leads with it.

The LinkedIn Sales Navigator is a special sales tool provided by LinkedIn. We as AIESEC in Germany have 3 licenses that switch between the LCs. If you want to use it, text Stefan (MC). For this, only your mail address for LinkedIn is needed. You can of course also purchase your own license, it costs around 650€ for one year. If you do a lot of sales it can pay off very soon.

You should have a LinkedIn account anyways as it is an essential part of building your personal brand. Hence, it is also very good for your own career and to get in touch with your future employers. Here you can find a list of ICX AIESECers on LinkedIn. Add all of them as contacts and put yourself in there as the bigger the network the more people you can find while searching for leads.

Find here some tips about the usage of LinkedIn

Find here a video about finding leads and contacts via LinkedIn Find here a video about using the Sales Navigator properly